PPC Marketing

Our PPC Management services help you acquire new customers fast. When people search for a product or service like yours on Google or Bing, we will help your business appear at the top.

PPC Marketing

Our PPC Management services help you acquire new customers fast. When people search for a product or service like yours on Google or Bing, we will help your business appear at the top.

Our Pay-Per-Click Process

1

Audit, Audience & Goals

We start with an in-depth audit of your accounts and quickly identify areas of wasted spend and growth opportunists. We’ll delve into seasonal trends, goal settings, day-parting metrics, mobile device performance, and more. Once we have a full understanding of your goals, we’ll recommended funnel-oriented strategy to take you to the next level.
2

Keyword Research & Discovery

We conduct a comprehensive analysis of your current PPC keywords and evaluate whether they optimally match your business and target audiences. We’ll deliver an optimized campaign structure categorized into ad groups by product line, industry, season, demographics, etc. Our team will manage and continuously optimize your campaigns as required. We’ll find the keywords that bring you business.
3

Competitive Analysis

Leveraging our expertise and technology platform, we’ll review your key competitors to gain insight into what’s working for them and what’s not. With skillful competitive knowledge, we develop effective advertising campaigns focused on the most important keywords and industry segments.
4

Landing Page & Conversion Optimization

To have a successful conversion path, it’s crucial to align ad messaging with your landing pages and test for optimum conversions. We’ll review visitor intent (based on keywords and source), landing page content, calls-to-action, and the overall visitor journey. Leveraging heat map technology, we’ll test landing page variations and recommend ongoing improvements.
5

Ads that Convert

Following our audit, CRO, and competitive research, we are ready to launch a winning ad strategy. We’ll introduce a set of ad creatives for both text and display ads. Our design team will create them — or you can design them based on our input. Either way, we’ll build in your messaging and follow best practices. If we are also advertising on Facebook/Instagram, we’ll work together on dozens of single and carousel ads as well as video ads, if available. As always, we’ll work continuously to optimize your ROI and reduce your CPA (cost per acquisition).
6

Campaign Monitoring & Testing

With all the parts in place, we’ll test, tweak, check results, test and tweak again. We’ll run A/B and MVT tests and review your campaign’s analytics to determine which version is the winner — and then rinse and repeat. There is constant fine-tuning of non-converting keywords, day-parting, ad extensions, ad messaging, mobile vs. desktop, demographics, and more. We will continuously sharpen your campaigns, growing your pipeline and increasing conversions.

Why YazMarkeitng for PPC Management?

1

We are PPC management experts

We run search engine advertising campaigns every day. We have experience and proven data on best- practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to gure this out. You have a business to run.
2

Get more for your money

Spending your entire budget on an agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget in paid advertising. This will help us, help you.
3

Low risk contracts

We aim to provide you with exceptional service and results, but if you’re not satisfied, cancel at any time with a 30-day notice.

Frequent Asked Questions

Results

What type of results can you expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

How much traffic can i expect?

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversion should i expect?

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

Isn't expensive to advertise on search engines like Google?

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.

Contact & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Is there any setup fees?

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.

How long does it take to get started?

If you are ready to get started, contact us. One of our business
development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

Service & Working Together

Who will be working on my account?

You will be assigned a dedicated paid search manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each paid search manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How will you create ads that will fit my business?

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

will you monitor the ad campaign to make sure we do not waste any money?

Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

Do i have to provide you with content for advertisement?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your paid search manager can develop unique advertisements that ts your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.

Do you want a 5,000 AED Digital Marketing Audit for Free!

Yes! Let's get started now