The Best Email Marketing Strategy

Email marketing helps you connect with your audience to promote your business and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

The Best Email Marketing Strategy

Email marketing helps you connect with your audience to promote your business and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

Our Email Marketing Process

1

Marketing Strategy

We will first start with developing an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. From there, we will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
2

Marketing Campaigns

The fastest way to grow your email list is to advertise your funnel. You would need to use our social media paid advertising or PPC services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
3

Lead Magnets

The next thing our agency will do is develop a lead magnets also knows as a funnel, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free eBook, cup of coffee, quizzes, and much more.
4

Tracking & Reporting

Our agency loved data! we will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click- through rates, and conversions. We will review, analyze, and strategize to improve these results each month.

Frequent Asked Questions

Results

What type of results can you expect?

The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.

How much traffic can i expect?

We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.

How much website traffic should i expect each month?

Our social media management services focus on developing followers and engagement on your social media channels. Your organic website traffic may increase as you gain new followers. However, to see an immediate increase in website traffic, you should use our paid social advertising service.

What is a *Legacy Follow up Series* and why do i need it?

Legacy Follow up Series are automated email sequences. In simpler terms, it is a series of pre-made emails that you can send to your email list. The purpose of Legacy Follow up Series are to move your email subscribers further down your sales cycle, or more likely to buy from you. Our email marketing agency will create email sequences that adds value to your subscribers and promotes your services in a systematic way.

Contact & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Is there any setup fees?

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.

How long does it take to get started?

If you are ready to get started, contact us. One of our business
development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

Service & Working Together

Who will be working on my account?

You will be assigned a dedicated digital marketing specialist who will be your main point of contact. This person is well trained in email marketing.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff meeting with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff meeting, we will do more research and develop a strategy that is specific to your business.

How will you create emails that will fits my business?

According to the questionnaire, we learn more about your target audience and email preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing emails for your business. You will have an opportunity to review all advertisements in advance before it is published.

Do i have to provide you with content for emails?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

will you monitor the email campaign to make sure we do not waste any money?

Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.

Do you want a 5,000 AED Digital Marketing Audit for Free!

Yes! Let's get started now

Do you want a 5,000 AED Digital Marketing Audit for Free!

Yes! Let's get started now